The best and worst methods of web design
Web design techniques vary among the many web design companies that exist today. There are several key practices that the Attention Interactive Los Angeles Web Design And Development Agency would like to share with you. We have categorized them according to the best and the worst.The best methods for web design include:
- The home page look and feel should be as clean and elegant as possible. Its simplicity may depend on the web site's type. A large number of companies like to show off their design and development skills by including a lot of animations, fonts, audios, Flash SWF files, applets and colors on the home page itself. Such an approach will not make a good first impression. As its name suggests, a professional home page gives visitors the look and feel of a professionally made web site representing a professional company. In the other words, such an approach to the web design reveals a company worthy of trust. In addition, a large number of visitors keep a high rating for the home pages loading quickly on any internet connection speed.
- The same rules apply for your domain name – keep it as short and simple as possible. Do not make it too complex and your customers will remember it easily. Always remember how many of the world's top-level brands carry a name that is unique, short and simple. For example: Coke, Pepsi, Fanta, Ford, IBM and PayPal.
- The navigation structure of your web site should be the same and recognizable across all your web pages. If your navigation structure changes its position across one or several pages of your web site, that may lead your visitors to confusion and distraction. Keep your navigation bar simple, too. Do not forget to include a site map and the most-visited pages. That will help keep things simple and comprehensive for your web site’s visitors.
- Similar to the domain names, create your branding with a logo and icons that will be simple and easy to remember. Logos that are too complicated and strange looking seem unprofessional. Now, you are not an unprofessional company, are you? Consider the big Fortune 500 companies: They display simplicity and approachability. You should do the same thing in order to achieve success.
- Add special features to your web site – features that your visitors will appreciate and use easily. Frequently Asked Questions, a support desk and a knowledgebase are always good examples of special features of a professional web site. Other good examples are product galleries, service tours and live chat web applications.
- Show additional respect to your customers by adding events to your web site. Good examples of events are organizing competitions, giving rewards, and adding similar events that require your web site community's involvement.
- Using stock images, photos, and clipart will make your web site appear amateurish and that will not garner the business trust of your potential customers. Instead, use your own pictures (you rarely need more than a few) or just use images contained within your promotional materials. Also, a great idea is to hire a photographer to make the photos for you.
- Using an ineffective and cheap hosting service will make your customers assume that you run your entire business in a similar fashion. That is for sure not the message you wish your web site to send.
- Using an inexpensive web designer will make your web site seem unprofessional and because of that, many of your potential customers will avoid doing business with you. Unprofessional web sites have a hard time gaining the trust of their visitors and usually are not successful. Always use a professional team, like the one at Attention Interactive Los Angeles Web Design And Development Agency, to get professional results.
- Adding incorrect, cheaply bought or just plain bad content to your web site can have many downsides for your online presence and for your overall business. An excellent web site's design and structure that has excited your visitors will pale with improper content, as your visitors are not blind and will recognize such content easily.
For any questions you might have, please ask the Attention Interactive Los Angeles Web Design And Development team to take the fastest route to improving the quality of your customer relations or any other business goal your web site should achieve.
