Online Public Relations
We could bore you with technical chatter about our "methodology" and "tools", but we'd much rather save that information for a constructive discussion with you and about you, your company and your particular requirements.In the meantime...
Imagine, if you can, a world without advertising – or more precisely, a world without public relations. No billboards; no radio or television commercials; no print ads; no flyers stuck in your overflowing mailbox; no coupons in cereal boxes; no paparazzi; no gossip columns; no Paris/Nicole/Brad/Britney sightings. An 8 o'clock movie would begin at... 8 o'clock. The once fat-as-an-overfed-pigeon Los Angeles Times might consist of a few pages of nothing but news items and op-ed pieces (and cost $15 an issue!). A road trip along Route 66 might leave you wondering, mile after mile after uncluttered mile, if there really were any Food/Lodging/Gas ahead.
How would you find out about the weekly sales at your local supermarket? Or that there was a brand new cell phone available that would cook dinner for you AND wash up afterwards? How about the style and color of this year's new car models, one of which you were hoping to buy? Back-to-school items for your kids? A website promoting some esoteric item you'd given up hope of ever finding? And about a million other products/services/ideas that you would never know existed, unless, of course, someone wrote an actual news item about them and you just happened to stumble across it.
Some of those things (or rather, the lack thereof) might actually sound pretty good to you. After all, who, in his or her right mind, wants to have every single form of entertainment interrupted frequently for "a message from our sponsor"? Unless, that is, the "message" itself is as entertaining as the program it's interrupting?! And does anyone over the age of 12 really, truly care what shade of lipstick the Faux-Debutante Du Jour is wearing?
Now try switching your perspective. Imagine attempting to publicize your own company's products or services – the ones you (or someone who's paying your salary!) spent years, perhaps decades, and countless dollars creating and perfecting – merely by word of mouth, without benefit of an ad agency or public relations expert's assistance. "Hi, Joe! It's your sister-in-law calling. Long time no speak. Listen, would you call your neighbors for me and tell them I have a new device that will save them money and I'd like to come to their houses – yes, Joe, their houses! - and show it to them?" Sounds like the traveling salesmen of yore, "yore" having ended less than 50 years ago. What fun that must have been! (Too young to recall the door-to-door "Fuller Brush Man"? Here's a tip: Rent the 1948 Red Skelton comedy of the same name. If nothing else, you'll have a good laugh. If you prefer humming along with your entertainment, "Oklahoma" features an itinerant salesman, played by Eddie Albert in the 1955 film version, and THAT was set in the 1800s!)
Fortunately, for the person with something to sell AND for the person with something to buy (!), such an ad-free, publicity-free world does not exist. In fact, with the advent of ONLINE PUBLIC RELATIONS, it has become easier and more efficient than ever before to reach new consumers, in order to create or reinforce positive awareness of a particular product or service. Attention Interactive can help its web clients to reach their goals with a professional level of online advertising and online public relations, tailored to their very specific needs.
Online public relations are just as important to your company's success as is traditional (offline) p.r. Naturally, it doesn't work in precisely the same manner, but the differences are more a question of method than goals. The results – increased consumer awareness of your stock in trade and confidence in its quality – are the all-important benefits that you are hoping to gain from an intelligent, well-planned publicity campaign.
Attention Interactive's successful public relations strategies incorporate a variety of methods and techniques to introduce – and perhaps more importantly, to re-introduce – its web clients to their ever-increasing public. If more business is your goal – and isn't it everyone's?! – then perhaps Attention Interactive should be included in your future plans.
