Pay-Per Click Advertising Services
The Pay-per-Click (PPC) advertising model is available in the sponsored section of most major search engines. Most engines have an auction-based bidding system whereby advertisers bid on keywords they predict their customers will use as search terms when they are seeking products or services. As illustrated in the image above, advertisers’ ads will appear next to or above the organic search results on search engines.The cost of keywords can range from a few pennies to $50 USD per click or more in the most competitive industries. If you don't know what you are doing, you can easily waste your time and money. This is why your PPC advertising and management are best handled by the professionals at Attention Interactive. We will install tracking tools to measure your Return On Investment (ROI) and use only the best keywords that can maximize profits for you. We offer setup, monthly management, tracking and reporting services, along with web site development, which includes web design, landing page design and testing, and e-commerce programming. To learn more about the web development side of our business, please visit www.attention.cc.
Our campaigns ensure that your ads will appear on content network websites, since we work with both Google AdSense and Yahoo!Publisher Network. We also work with Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter.
Attention Interactive's internet marketing strategy covers all aspects of online advertising that promote our clients, including building web sites, blogging sites, public relations articles and press releases, online marketing research, e-mail marketing and advertising. PPC strategy is often part of the overall campaign.
Attention Interactive studies and analyzes our clients' customer engagement cycle and devises the optimum approach for placing online media and setting up your campaign. Due to the proliferation of user-generated content on the internet, businesses are increasingly losing the power to dictate their communications agenda. At the same time, the vast choice of content, services and products available online has weakened customer loyalty.
Attention Interactive's research and online marketing methods become our client's competitive advantage.
Features
- Pay on a Cost-per-click (CPC) basis
- Receive traffic from major search engines such as Yahoo, Google, AOL, MSN, Ask, AltaVista, etc.
- Keyword research and recommendations
- Account setup, including the writing of Titles and Descriptions
- Training for 24/7 access or for those who prefer doing their own Web management
- Tracking code installations on your website
- Weekly or monthly maintenance and management
- Weekly or monthly reports
