Managed Email Communications
Attention Interactive provides significant experience and expertise in the areas of best practices, creative services and technology to create predictable success for clients e-mail campaigns.
Strategy
We define a comprehensive approach to your organization's email marketing campaign.
E-mail Management
We send, assess and improve your ability to make it through the SPAM filters and into the inbox.
Branded E-mails Which Convert
We personalize your communications by utilizing a robust enterprise email marketing platform.
E-mail Tips: E-mail Deliverability
A major challenge for email marketers is to make sure emails are not treated like spam. Unfortunately, even when all your recipients ask to receive your email through double opt-in methods we employ at Attention Interactive, you can't expect 100% deliverability.
One way to increase your deliverability is to get your customers to add you to their address book. One of the best methods we have found to accomplish this is simply putting something like the following sentence at the beginning of your email:
To ensure delivery of this newsletter, please add name@domain.com to your email address book.
As many ISPs block all messages that haven't been pre-approved by the recipient, doing this one thing can really improve your deliverability rate.
If you are worried about deliverability, please contact us – there's a reason why iContact customers enjoy better than 90% deliverability rates!
Let us help you be a successful email marketer.
It is typical for email marketing campaigns to top the 2% conversion rates typically expected from direct mail.
In fact, email delivers the highest return-on-investment across marketing mediums by an eye-popping margin of $57.25 for every dollar spent on it in 2005, according to the Direct Marketing Association's "The Power of Direct Marketing" (October 2006).
Not only that, but email is delivering sales at an average cost per order of less than $7! Compare this to the average costs per order of $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs, according to Shop.org's "State of Retailing Online 2007" (September 2007).
These facts further support our belief that email marketing can be the highly lucrative tool that will take your business to the next level. The key to such success is knowing how to use email marketing.
