Interactive Media

• Internet Marketing
• Search Engine Optimization
• Online Advertising
• Email Marketing
• Online PR
• Web Analytics
• Social Media
• Managed Email
• Online Reputation Management
• Affiliate Marketing

Web Development

• Web Design
• Web Integration
• Web Programming
• SEO Slicing
• eCommerce

Web Analytics

In any marketing campaign it's important to determine measurable objectives and track the results of your online and offline initiatives. And our web Analytics services bring everything together.

Attention Interactive is versed in top web analytics software including Webtrends, Omniture and Google Analytics. We track ROI on referring sites and keywords, conversion rates, user behavior data, web traffic, organic vs. paid results and a lot more. We advise our advertising clients to track all campaigns under one roof. While each affiliate program, PPC engine and ad network has its own tracking system, it's imperative to have an independent and robust system for auditing and detailed ROI analysis. We provide daily, weekly and monthly reports, customized according to Client preferences.

Attention Interactive analytics package includes integration with online and offline marketing campaigns. Below are the Web Analytics services that we recommend:

1. Analytics Implementation – Our analytics engineers will set up the analytics software and work with your developer(s) to ensure tags are integrated correctly to capture, track and analyze campaign data.
2. Competitive Intelligence – This service tracks which websites are referring visitors to client competitors and where those competitors are advertising across the web.
3. User Behavior Analysis – This includes tracking specific actions that each customer or prospect takes upon visiting the Client website from receiving an email to making a purchase.
4. Multivariate Testing – Utilized in conjunction with email marketing and website architecture, multivariate testing (also known as A/B testing) is the process of comparing different layouts and calls-to-action by measuring click-through rates and conversions.
5. CRM Integration – Integration of web leads and customers into Client's chosen CRM platform is an important task that requires a knowledgeable engineering team. Attention Interactive spearheads this process, which is a key step towards closing the sales loop.

For a free consultation, contact a Web Analytics Specialist.